Amsterdam’s most local international ad agency. ​

Make yourself at home.

Amsterdam’s most local international agency. MAKE YOURSELF AT HOME

We are Serviceplan Amsterdam. Yes, an ad agency. Our unique way of making brands stronger is called: Übercreativity. Sounds German. Because it is. We were founded there 50+ years ago. Still family-owned.

Übercreativity does not mean elevating ourselves above others. On the contrary. We want to stress that there is always a higher creative plan. By pairing different, relevant disciplines*, cultures and perspectives, we try to build future-proof brands, together with you. Because the whole is greater than the sum of its parts.

We are the local representation of a large international group. See us as an Amsterdam household within a global creative family. Where we have a cousin, niece, uncle or aunt for every expertise (6500+ in total), who we can call on together. Global reach, but locally rooted. ​

We are Serviceplan Amsterdam, an advertising agency that feels like home. ​

*Stick around and see Our Services. 

our services

Brand Strategy

A solid brand strategy ensures that your target group is addressed correctly. And understood. Every question or problem requires a unique approach. Always based on our in-house research and insights. This prevents us from taking a shotgun approach.​

Brand Strategy

A solid brand strategy ensures that your target group is addressed correctly. And understood. Every question or problem requires a unique approach. Always based on our in-house research and insights. This prevents us from taking a shotgun approach.​

Brand Strategy

A solid brand strategy ensures that your target group is addressed correctly. And understood. Every question or problem requires a unique approach. Always based on our in-house research and insights. This prevents us from taking a shotgun approach.​

Creative Concepting & Campaigns

Creative ideas, smart ideas, funny ideas, digital ideas or analogue, there are countless ideas that lead to great campaigns. We like to come up with effective ideas, that are in line with the strategy. With a focus on all touchpoints in the journey.​

Creative Concepting & Campaigns

Creative ideas, smart ideas, funny ideas, digital ideas or analogue, there are countless ideas that lead to great campaigns. We like to come up with effective ideas, that are in line with the strategy. With a focus on all touchpoints in the journey.​

Creative Concepting & Campaigns

Creative ideas, smart ideas, funny ideas, digital ideas or analogue, there are countless ideas that lead to great campaigns. We like to come up with effective ideas, that are in line with the strategy. With a focus on all touchpoints in the journey.​

Art direction & Design

A picture says more than a thousand words (free generic quote). Creative ideas are worthless though if they are not brought to life. Send the right message with your own unique visual language. Branding, websites, digital design and the rest. We make it more beautiful(er).​

Art direction & Design

A picture says more than a thousand words (free generic quote). Creative ideas are worthless though if they are not brought to life. Send the right message with your own unique visual language. Branding, websites, digital design and the rest. We make it more beautiful(er).​

Art direction & Design

A picture says more than a thousand words (free generic quote). Creative ideas are worthless though if they are not brought to life. Send the right message with your own unique visual language. Branding, websites, digital design and the rest. We make it more beautiful(er).​

Content at scale (MAKE)

Need custom content? From DTP work per minute to large video productions; ask, and we shall MAKE. Add to that our own AI tool; GenerateAI and we can speak of hyper(!) efficient production that is fully future-proof. See you there!​

Content at scale (MAKE)

Need custom content? From DTP work per minute to large video productions; ask, and we shall MAKE. Add to that our own AI tool; GenerateAI and we can speak of hyper(!) efficient production that is fully future-proof. See you there!​

Content at scale (MAKE)

Need custom content? From DTP work per minute to large video productions; ask, and we shall MAKE. Add to that our own AI tool; GenerateAI and we can speak of hyper(!) efficient production that is fully future-proof. See you there!​

Social Media & Influencer Marketing

Create content that stands out and is on the money. Always in line with the strategy, on the right platforms and especially at the right time. Social first campaigns, influencers, brand ambassadors, newsjacking… whatever you do, be sincere. Because your socials never lie.​

Social Media & Influencer Marketing

Create content that stands out and is on the money. Always in line with the strategy, on the right platforms and especially at the right time. Social first campaigns, influencers, brand ambassadors, newsjacking… whatever you do, be sincere. Because your socials never lie.​

Social Media & Influencer Marketing

Create content that stands out and is on the money. Always in line with the strategy, on the right platforms and especially at the right time. Social first campaigns, influencers, brand ambassadors, newsjacking… whatever you do, be sincere. Because your socials never lie.​

PR & Activations

Your campaign is the cake, PR is the cherry on top. Because PR is the finishing touch of your campaign. So make sure you hit the mark. From corporate PR to positioning and brand activations: a smart PR strategy builds trust and creates buzz. And if you want to go international, we’ve got you!​

PR & Activations

Your campaign is the cake, PR is the cherry on top. Because PR is the finishing touch of your campaign. So make sure you hit the mark. From corporate PR to positioning and brand activations: a smart PR strategy builds trust and creates buzz. And if you want to go international, we’ve got you!​

PR & Activations

Your campaign is the cake, PR is the cherry on top. Because PR is the finishing touch of your campaign. So make sure you hit the mark. From corporate PR to positioning and brand activations: a smart PR strategy builds trust and creates buzz. And if you want to go international, we’ve got you!​

WE ARE Serviceplan

Amsterdam

Übercreativity (/uː.bɚ-kriː.eɪˈtɪv.ə.t̬i/): a higher form of creativity that arises when different disciplines, cultures and specialists come together.

We are Serviceplan Amsterdam. An advertising agency. We have heard most jokes about our – unusual – name before (but feel free to take a shot here).

In Amsterdam we work together with 100+ colleagues in our House of Communication – HOC for insiders – for local and international clients. In addition to our own services, you will also find everything our Mediaplus besties can offer you there.

Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.
Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.
Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.
Serviceplan Amsterdam

Koivistokade 56
1013 BB
+31 (020) 512 89 10

NEW BUSINESS:

a.klop@house-of-communication.com

PR

p.vanhouten@house-of-communication.com

In our manifesto you have read that we make ideas bigger through Übercreativity and – where necessary – our international network.​

We do this in the Netherlands and in 15 other countries. And not without merit: in 2024 alone we will have won more than 300 Cannes Lions, LIAs, Pencils and other prizes for our campaigns. Should you care.​

We are very accessible, so drop by, give us a call or slide into our DMs.​

But everything starts with your question to us. So, challenge us. We’ll kill it.

Our work

Our
clients

WHAT MAKES US US

Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.
Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.
Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.
Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.
Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.
Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.
Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.
Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.
Screenshot van het Qnect-dashboard met de titel 'Opgeloste acties per dag', inclusief een staafdiagram dat het aantal voltooide acties toont.

CURIOUS ABOUT WHAT WE CAN DO FOR YOUR BRAND?​ E-MAIL ANNABELLE!